Browsing tag: employee engagement

How to Make Your Corporate Identity More Than Just a Poster on the Wall

We’ve all seen the PowerPoint, the plaque or the “About Us” page with feel-good concepts like Respect for Employees, Safety First, Concern for Customers or Be the Industry Leader. These typically come from well-intentioned leaders who want to document what the company stands for and where it’s going. Too often, though, those words become corporate

How to Sustain Your Dedication

We were in a meeting when people started whooping and screaming. In the middle of a weekday, in our office lobby, one of my teammates had gotten engaged. Her boyfriend had borrowed a car identical to the one in the movie Sixteen Candles—her favorite movie—and had dressed up like the boy in the movie. I

The Best Engagement Question Ever

Last week I reviewed a proposal with a potential client. It had several elements, which would take me at least five minutes to explain, and like a proud author wanting the reader to reserve judgment until they’ve read the entire book, I wanted to cover it all before getting a reaction. But a voice whispered