five gold stars in a line

“Leaders across our organization have found the Lead with Influence playbook extremely applicable as they enhance their skills to influence across the company, build more strategic relationships with key stakeholders and ultimately, achieve our goals.”


Lisa West

Talent & Leadership Development, Securian Financial Group

Positive influence is the superpower that eludes many subject-matter experts, functional leaders, and problem solvers.

Learn patterns for communication that generate engagement, buy-in, and cooperation.

Lead with Influence is an invaluable guide that provides keys to garnering commitment from others and outlines effective strategies to influence individuals in transitioning from tactical needs to fostering a strategic partnership.

Deena Ghazarian • CEO • Austere

Lead with Influence provides helpful and practical strategies that leaders can use to improve communication and build trust with key stakeholders enabling a deeper focus on meeting the needs of consumers and quality of care.

Todd Gustin • CEO • Genoa Healthcare

Dale Carnegie’s Lead with Influence teaches invaluable leadership insights by giving strategic guidance with practical application. Our people have advanced their careers with newfound confidence and impact. Highly recommend!

Gary Bridgewater • CEO • Baker Group

About the author

matt norman

Matt Norman coaches and advises executives on how to build great people and culture.

He is President & CEO of Norman & Associates, which offers custom coaching and consulting in the areas of talent strategy, personal effectiveness, planning, and goal alignment.

Norman & Associates is also the largest North American provider of Dale Carnegie cohort-style action learning programs which help people improve how they communicate, lead, influence, and work together.

He’s also the award-winning author of Four Patterns of Healthy People, Flourishing Leadership and Flourishing Couples. You can find his articles on personal and organizational effectiveness at http://mattnorman.com.