About


Matt Norman is a coach, advisor, and award-winning author known for helping leaders and organizations grow with clarity and intention.

He is President & CEO of Norman & Associates — the largest global provider of Dale Carnegie talent development programs — where he delivers custom coaching and training that helps people communicate more effectively, lead with confidence, influence across boundaries, and work better together. He is also co-founder of Four Corners Exploration, which creates experiences that help people get honest about their lives and clear about what deserves their attention.

Matt is recognized as a top executive coach, facilitator, speaker, and leader of award-winning teams, and has been named to the Minnesota Business Power 50 for his contributions to the community.

He is the author of two books — ‘Four Patterns of Healthy People’ and ‘Lead with Influence: A Proven Process to Lead without Authority’ — and writes on personal and organizational effectiveness at mattnorman.com.

Outside of work, Matt loves being a husband and father of three, with shared passions for skiing, mountain biking, trail running, and music.

TWITTER   http://twitter.com/mattnorman

LINKEDIN  http://linkedin.com/in/mattnorman

11 Comments

  • Joseph Kenney
    December 11, 2018 at 8:20 pm

    Matt,
    Tim Rogers directed me to your blog. I currently work with Tim at Accenture focused on human capital solutions and coach leaders. I’ve enjoyed reading thru the various articles.

    • Matt Norman
      December 12, 2018 at 10:08 am

      Joseph,
      Thanks for spending time on the site and reading various articles. I’m glad you’ve enjoyed them and appreciate Tim introducing us. It would be great to connect live sometime. All the best to you as you do important work in human capital and coaching!

      • Jeff Rankin
        March 14, 2026 at 6:37 am

        Hi Matt
        It has been a while since we have touched base but wanted to let you know I continue to follow you on LinkedIn, read your books and watch your videos. I appreciate your teachings to the sales and relationship management teams I was part of and now follow you for improving my individual interactions. Take care.

        • Matt Norman
          March 14, 2026 at 8:12 am

          Hi Jeff
          Thank you for your message and for following my writing. I really appreciated working with you and watching you lead the sales and relationship management teams. Take care.

  • Janie Jasin CSP
    July 17, 2019 at 12:14 pm

    Remembering how my connections with DC made a life in speaking, sales and a life of success.
    I hear so many young folks staggering through what to take, learn and succeed at. For me it began in the 1970’s as a student in the DC classroom. My speaking career rocked on for 40 years. Dale was the springboard. Thank you!

    • Matt Norman
      January 7, 2020 at 1:08 pm

      Janie,
      Your journey of personal growth is such an inspiration. You’ve had an impact on me and many others. It’s incredible that Dale Carnegie made such a difference for you. Thank you!

  • Thomas Schneider
    March 6, 2022 at 9:39 am

    Matt, I just finished reading your book for patterns of healthy people. I absolutely loved it. I believe I met you before at one of the Dale Carnegie events. Donna Cookson and I Own the Sacramento franchise. I appreciate your vulnerability In sharing your struggles with anxiety. I too had struggled majority of my adult life in that area. Thank you for writing this book, find tremendous value in the words and techniques that you have provided.

    • Matt Norman
      March 6, 2022 at 1:25 pm

      Thomas, thank you for your thoughtful comments and for reading the book. I’m so glad you loved it. Thank you for your vulnerability also. I hope we can connect soon.

  • Drew Powers
    February 27, 2025 at 12:23 pm

    Our team in Virginia Beach reached out to Matt for some assistance and advice in helping us grow our market. Matt did not know us and responded back same day and set up a time to have a call. We just had that call today and it was tremendously helpful. We all can see why Matt is where he is with Dale Carnegie! Thank you again for your time Matt.

  • Vicki M. Hester
    May 7, 2025 at 1:56 pm

    Matt, I enjoyed your essay here, “Strength Under Control…,” so much that I would like your permission to paraphrase your work in an upcoming book this July, titled, With All Your Heart, With All Your Soul, With All Your Mind.
    Thank you,
    Vicki

    • Matt Norman
      March 14, 2026 at 8:13 am

      Vicki, thank you for your message about my essay. You’re welcome to paraphrase it. Congratulations on your book!

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About Me

About Matt
MATT NORMAN

Matt Norman is president of Norman & Associates, which offers Dale Carnegie Training in the North Central US. Dale Carnegie Training is a global organization ...READ MORE