It annoys my wife that I always ask the server at a restaurant for a food recommendation. You see, it’s more than a request for guidance. It also may reveal the server’s authenticity. A couple of tell-tale signs that they’re not being authentic: They recommend the most expensive items on the menu. They say something
Your customers have an education dilemma. On the one hand, they can easily learn (via internet and social networks) about what they want, how much it costs and where they should get it. On the other hand, they often don’t know what they haven’t thought to ask. A trend in selling over the past five
Last week I reviewed a proposal with a potential client. It had several elements, which would take me at least five minutes to explain, and like a proud author wanting the reader to reserve judgment until they’ve read the entire book, I wanted to cover it all before getting a reaction. But a voice whispered
As a leader, there will be times when you’ll need to change someone’s behavior or mindset. If you’re like most of us, your instinct will be to put your powers of persuasion to work, to come up with all the best arguments to sway the person. Persuasion, which relies on logic and wit, is an
It’s hard to persuade someone to think or do something they are not inclined to do. People often don’t have the need-to, want-to, can-do or will-do attitude to change. Whether or not we’re successful in the attempt usually comes down to a single important decision we make about how we will go about persuading the
Matt Norman is president of Norman & Associates, which offers Dale Carnegie Training in the North Central US. Dale Carnegie Training is a global organization ...READ MORE