Browsing tag: persuasion

When to Tell and When to Sell

Your customers have an education dilemma. On the one hand, they can easily learn (via internet and social networks) about what they want, how much it costs and where they should get it. On the other hand, they often don’t know what they haven’t thought to ask. A trend in selling over the past five

The Best Engagement Question Ever

Last week I reviewed a proposal with a potential client. It had several elements, which would take me at least five minutes to explain, and like a proud author wanting the reader to reserve judgment until they’ve read the entire book, I wanted to cover it all before getting a reaction. But a voice whispered

Why Influence Trumps Persuasion

As a leader, there will be times when you’ll need to change someone’s behavior or mindset. If you’re like most of us, your instinct will be to put your powers of persuasion to work, to come up with all the best arguments to sway the person. Persuasion, which relies on logic and wit, is an